i looked at a trailer of 'Shutter Island' and the location that it is set. the first thing you find out from the trailer is that it is set on an island, this makes the audience feel isolated from any help if they would need it on the island and sets up a thriller/horror genre. you then find out that the only thing that is on the island is a mental institution for the criminally insane. from this information alone you know that the film will be a thriller and that it will be a very scary and tense because if anything bad was to happen they would be isolated on the island. because of this it would make the audience feel as if they are isolated as well and stuck on that island which is what will attract the horror and thriller audience to this film.
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